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Wednesday, November 2, 2022

How Ads Are Killing Your Site

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Though I am not a big fan of automated ads, I am not totally against advertisement altogether. When Google Adsense first opened to smaller sites and blogs, I took the deal because at the time it was very helpful.

Back in the late 1990s and early 2000s there weren’t many resources for ethnic and cultural specific sites, so it was nice to have a handy link to a resource where one could buy the products they were reading about. Targeted ads were a great idea on paper, and were also great in the beginning, but then things went bad when “targeted” started to mean exploitative.

We started getting ads for skin lighteners on African and south Asian cultural sites. When we objected to this, their solution was to tell us to block domains individually, as if that was even practical. One couldn’t block a topic or type of product, just the domain.

 

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